WooCommerce Wishlist: The Complete Guide

The internet has revolutionized the way we shop. Nowadays, people prefer shopping online as it is convenient and hassle-free. With the rise of e-commerce platforms like WooCommerce, setting up an online store has become easier. 

WooCommerce wishlist is an open-source platform that enables you to create an online store with ease. It is free and provides all the essential features required to run an e-commerce business.

One of the most important features that customers look for when shopping online is the wishlist functionality. In this article, we will discuss the benefits of using a wishlist on your WooCommerce store and how it can improve your business.

What is a Wishlist

A Woocommerce wishlist plugin is a feature that allows customers to add products to a list for future reference. Customers can use the wishlist to save products that they are interested in but want to wait to purchase.

 A wishlist feature is an excellent tool for customers still in the research phase of their purchase. It also helps customers keep track of products they may want to purchase in the future, making the shopping experience more efficient.

Benefits of Using a Wishlist on Your WooCommerce Store

Increased Sales

The wishlist feature can lead to increased sales on your WooCommerce store. When a customer adds a product to their wishlist, it is an indication that they are interested in the product.

 This interest can be leveraged by sending promotional emails to customers reminding them of the products on their wishlist. This can lead to increased conversions as customers are more likely to purchase products they are interested in.

Improved Customer Experience

The wishlist feature can improve the customer experience on your WooCommerce store. Customers can save products they are interested in and come back to them later. This can be especially helpful for customers still in the research phase of their purchase. 

It also helps customers keep track of products they may want to purchase in the future, making the shopping experience more efficient.

Customer Insights

The wishlist feature can provide valuable customer insights. By analyzing the products that customers are adding to their wishlists, you can gain insights into customer preferences and interests. 

This information can be used to tailor your marketing efforts and product offerings to better meet customer needs.

Increased Engagement

The wishlist feature can increase customer engagement on your WooCommerce store. Customers are more likely to spend more time on your store if they are able to save products to their wishlist. This increased engagement can lead to increased sales and customer loyalty.

How to Use the Wishlist Feature in WooCommerce

WooCommerce comes with a built-in wishlist feature that can be easily activated. To enable the wishlist feature in WooCommerce, you will need to install and activate a plugin. Here are the steps to follow:

Step 1: Install and Activate the WooCommerce Wishlist Plugin

The first step is to install and activate the WooCommerce Wishlist plugin. To do this, go to Plugins > Add New in your WordPress dashboard, search for “WooCommerce Wishlist,” and install the plugin.

Step 2: Configure the Wishlist Settings

Once the plugin is installed, you will need to configure the settings. To do this, go to WooCommerce > Settings > Wishlist. Here you can configure the settings for the wishlist feature, such as the position of the “Add to Wishlist” button, the text for the button, and more.

Step 3: Add the Wishlist Button to Your Product Pages

After configuring the settings, you will need to add the “Add to Wishlist” button to your product pages. You can do this by adding the following shortcode to your product page template

Step 4: Customize the Wishlist Page

By default, WooCommerce will create a wishlist page where customers can view their saved items. You can customize this page by going to Pages > Wishlist and editing the page. Here you can add a custom message, change the layout, and more.

Tips for Using the Wishlist Feature

Now that you have enabled the wishlist feature in WooCommerce, here are some tips for using it to increase sales and engagement:

Promote the Wishlist Feature

Make sure to promote the wishlist feature to your customers. Add a message on your product pages that encourage customers to add items to their wishlist. You can also send targeted emails to customers who have added items to their list.

Use Wishlist Data to Create Targeted Campaigns

Use the data gathered from the wishlist feature to create targeted marketing campaigns. For example, if a customer has added a product to their wishlist, you can send them an email offering a discount on that product.


In conclusion, adding a wishlist to your WooCommerce store can have several benefits. It can lead to increased sales, improve the customer experience, provide valuable customer insights, and increase customer engagement.

 By using the plugin WooCommerce Wishlist, you can easily add this feature to your store and start reaping the benefits. With the rise of e-commerce, it is important to provide customers with a seamless shopping experience. The wishlist feature is one such tool that can help you achieve this goal.

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