With the decreasing effectiveness of traditional marketing and the rapid rise in popularity of videos, video marketing has become a necessity for many businesses and is becoming increasingly common.
According to research from Aberdeen Group, marketers who use video grow company revenue 49% faster year over year than those who don’t, and 95% of video marketers plan to increase or maintain their video spending in 2020. So why this demand for video marketing?
This article will discuss the factors that led video marketing to gain this momentum. First, let’s start with this question:
What is video marketing?
Video marketing uses videos to raise awareness, encourage engagement, and increase sales. Video marketing is a digital strategy that combines the narrative power of film and the convenience of social media with the analytical capabilities of digital media. In addition, it is a unique and exciting method to share information.
What are the advantages of video marketing?
You can see video marketing almost everywhere on the internet. There are specific reasons why it is so preferred. We tell you about them:
1. Videos increase conversion rates
Most online shoppers look for product videos before making a purchase, and 90% say product videos help in the decision-making process. In comparison, 76% of marketers say videos help them increase sales (Source: Social Media Today). If you have a product or landing page that isn’t performing well, it might be time to add a product demo or explainer video.
So much so that, according to HubSpot, adding a video to a landing page can increase conversions by 80%. Watching an engaging presenter in a video can influence purchasing behavior and convert the visitor into a customer rather than simply reading the same information. Ultimately, videos should be considered an investment. Conveying the right emotions through video is a powerful sales tool.
2. The videos are attractive
Research shows that retention rates for information seen and heard exceed 80%. These figures decrease to just 20 percent for information that is only seen and 10 percent for information that is only heard. Combining visual and sound elements to create a video is an effective and eye-catching method.
3. Videos generate a feeling of trust
Videos are the best option for informing prospects and existing customers about your product or service. 97% of marketers agree that video helps customers better understand their products (Source: HubSpot). Nothing, not even the most descriptive copy, is more effective than taking a close look at the product you’re promoting. It is much better for customers if companies post videos instead of articles to promote their products.
4. The videos are interesting
Video is a versatile and engaging content format that gives us a real-life picture of what is happening, which is why people prefer to watch a video rather than read a post or article on a relevant topic. We live in a consumer society, and this consumption happens very quickly. Consumers (especially Generation Z) prefer content that is interesting, easy, and quick to consume.
If you want a place in this consumer society, you must follow and adapt to the trend.
5. Search Engines Love Videos
Few things can make a long article as captivating and engaging as a video. YouTube is the largest search engine after Google. Placing your video on YouTube next to your website significantly increases your visibility and opportunity to appear in searches. Additionally, search engine bots can transcribe the audio from your video and present it to the appropriate audience. Plus, if you promote your video through social media, your chances of being found skyrocket.
In this article, we have delved into the world of video marketing, discussing its definition and numerous advantages. Video marketing has emerged as a pillar in the digital marketing arena, steadily gaining relevance with each passing day. This increase in adoption is due to its captivating and entertaining nature, which is facilitated by technological advances and its ease of consumption.
Creating marketing videos for your business requires combining creativity and a deep understanding of human psychology. This combination of elements allows companies to create genuine content and achieve advertising feats without spending a fortune.
And speaking of creating exceptional video content without needing an entire production team, tools like FlexClip have proven invaluable assets. They offer an easy-to-use interface and various features to help you seamlessly bring your creative visions to life.