Search Engine Optimization is one of the most powerful digital marketing tools that every business uses. You need to optimize your website for different search engine to achieve a higher number of online traffic. Many businesses hire professional SEO services to dominate their website on the internet. Approaching organic search results to make your website more visible to the public across the world is always a smart idea. Despite a lot of strategies and efforts sometimes you notice you are not producing that many results as you have expected. There could be multiple reasons behind this; maybe you are targeting the wrong marketing or the quality or content would be low, etc. Any mistake that you do not notice or observe could lead you to failure.
In addition to this several other factors may be affecting your SEO plan. From link development to technical SEO several aspects affect organic ranking.
This blog will help you understand why SEO fails even after a lot of effort. Thoroughly read this blog and analyze your SEO strategy, make changes where required. You will receive your desired results soon!
How Does Google Rank Websites?
Website ranking on the Google search engine mainly depends on a variety of interrelated variables. Any website that ranks in the top position in the search results for any keyword would be the best and attain the highest number of users. The top five ranking websites would be highly informational and relevant to users’ search intent.
The ranking algorithm of Google is extremely complicated and comprises hundreds of parameters in choosing which website is valuable for the viewers. An experienced SEO professional would be aware of the research, and testing. For example, qualified SEO specialists take into account the following components that affect Google rankings:
- Bounce rate
- Responsiveness of website
- Keyword usage
- Number of inbound and outbound links
- The loading speed of web pages
- Website structure
Although humans invented and set up the algorithm of Google. However, the ranking of the website still depends on the result of the algorithm. The algorithm will give the highest score based on all of the factors mentioned above. This practice will decide which website needs to rank on the top search results.
What are the Reasons Behind the Failure of SEO Strategy?
To achieve massive internet traffic, businesses nowadays make their SEO strategies wisely. Remember SEO will not provide you with instant results, you need to wait for months to get effective results. If your SEO approach is not giving you the outcomes you were hoping for, it may not be working as it should.
Remember good quality content always get the best score
Low-quality Content:
You have to optimize your content according to Google parameters to help your content rank well in search engine algorithms. To attain your desired results you can make various strategies, for instance, keywords and search terms. However, along with off-page and on-page SEO, the caliber of content is crucial for every website’s rankings. So, your website could suffer in ranking, if you are unable to satisfy your readers’ needs.
A content gap could occur when your website and brand visitors do not frequently interact with you. The reason behind this is you are not providing your visitors with value-driven and relevant information. However, it is crucial to fill the gap. To make it possible, make sure your content is concise and clear. While writing content you need to look after a few factors, such as:
- Usage of high-quality visuals
- Avoid keyword stuffing
- Do not copy the content from other sources
The best quality content not only engages users with relevant information but also opens getaways to get the highest ROIs. Therefore, if you compromise the quality of content, it will eventually lose interest in visitors. As a result, it will affect your website engagement and you will fail to list your website on top ranking results.
Over-optimized links:
It will not be wrong if you say SEO is the best tool for optimizing website ranking. However, using too many SEO techniques can result in over-optimization. Over-optimization is something that can waste your all efforts. This approach can make your website ranking suffer and you will need to revamp your all SEO strategies. The two categories of overly optimized links are as follows:
- Internal linking
- External linking
High Bounce Rate:
The bounce rate means people do not find the query which they are looking for on your website. The majority of bounce rates fall between the range of 26% and 70%. If a bounce rate is 70% or above it will decrease the conversion rates which is not a good indication for SEO.
- If the website design is not engaging or the navigation is poor, visitors instantly move to other websites.
- The loading time of the web pages has to be fast. So, make sure you optimize the website for both phones and desktops.
- Write unique content which conveys the brand’s message to the target audience. Additionally, it should also meet the users’ search intent.
Low-quality Backlinks:
Receiving backlinks is a crucial part of off-page SEO. Making backlinks could be a challenging task, it might vary from good to excellent to poor. The rating of your website may suffer if it contains an excessive number of poor links. The two factors that lower the quality of your backlinks are as follows:
- Page layout: if the visible text and HTML ratio are worse.
- Mirrored pages: If other websites with comparable pages link to your website.
Poor Website Design:
The major chunk of SEO strategy highly depends on the design of a website. Design your website in a way that appeals to both Google algorithm and humans to achieve the pre-planned objectives. Consider the following factors to improve your SEO.
- Simply URLs so that design can be responsive and navigation becomes easy.
- Create a clutter-free design and make sure it fits in every screen size. Always remember responsive design always comes on top.
- It may be challenging for SEO experts to index your site if it has a poor website design. This will directly hit on your website ranking.
Outdated SEO Strategy:
Search engines frequently update their algorithms to provide consumers with the best results. During this continual process, they will discover and eliminate all spam and low quality from the SERPs. As a result, your website might not appear in search results if you do not update your SEO strategies.
Slow Website Speed:
Website speed significantly influences the user experience (UX). There is a direct correlation between website speed and SEO. Every reader desires quick access to information. Therefore, people demand quicker load times for websites. That is why these types of websites always rank on top. Any reader will become impatient when a website takes a long time to load. As a result, they will leave the website and it will increase the bounce rate.
Additionally, the slow performance makes it more difficult for search engines to crawl your website. Increasing the web page loading speed is another effective SEO tactic that you should take into account.
Also Read: Top 6 Artificial Intelligence Trends To Look Out For in 2023
Endnotes:
There could be various other reasons for poor SEO. All you need to analyze every phase of your strategy so you can find where you are making mistakes. Before optimizing the website, fix all issues and frequently analyze your SEO performance and make changes if required.
