SEO

How Businesses Use Google To Get New Customers 

Have you been wondering about how to get new customers for your business? Or have you heard about search engine optimization (SEO) but you don’t know how it works? Well, you are reading the right post.

SEO is a key way of getting you customers whether your business is service or customer based. SEO, according to Wikipedia, is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. And the No. 1 search engine is Google. It captures almost 85% of mobile traffic. You will surely be happy when a customer finds you on Google.

When you apply some SEO techniques to your website or online space, you will rank higher on Google and it will result in more customers. So, let’s look at the ways to use SEO to get new customers whether or not you’re contracting an E-commerce SEO company based in Lagos Nigeria to help with your SEO or you’re doing it yourself:

1. Keywords

SEO utilizes keywords. Keywords refer to the terms used to search for information online. These terms could be a word or phrase. These words help to determine if your website will appear when people search for that topic on Google. It determines if it will be on the first page of the search or not. 

There are two types of keywords, we have long tail keywords and short tail keywords. Long tail keywords are very essential if you want to rank high than short tail keywords. To know the right keywords to use, conduct keyword research. You can use keyword search tools to know the top and right keywords to use. Some free keyword tools are Keyword Generator, Richeelicious, Google Ads Keyword Planner, Wordtracker, etc.

2. Content

Content creation is a way to increase your business ranking. This is a way to drive traffic to your website or blog. Try to understand your audience and do not assume. Understanding your audience will help you choose the right content they will be interested in. 

Ensure that the content of your blog post or website fits what your audience is searching for. Choose the right keyword and create content your audience wants to know about. Note that you will have competitors, so before choosing a keyword and content, do competitive research.

3. Use Backlinks and Tags

This is another essential part of SEO. You can link internally your pages in your content or link other pages through your content, to convert the audience. When you link internally, you keep having more engagements, which will help to boost your SEO ranking.

Tags are also important. Place tags on your photos and posts. Choose clear photos and compress their sizes. Large images affect the loading of your page. 

4. Google My Business

Google My Business is another good technique to show the authenticity of your business. Here, you can show your business information like social media handles, phone numbers, websites, hours of operation, reviews, and FAQs. You can also use keywords here to improve your rankings.

5. Reviews

Customer reviews are proof that your business is beneficial. Most customers trust a business when they see reviews of how good it is or get recommendations from family and friends. When there are consistent reviews on your page. Google will know your business is an active one. And this will improve your SEO rankings.

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