Did you know that about 10,500 new websites are launched worldwide every hour?
The foundation of these websites are content management systems (CMS). All websites and e-commerce platforms are built on CMS. An excellent CMS should have an easy-to-use interface, be able to develop and modify a website for each visitor, and offer techniques and tools to help companies interact with their target audience while managing search engine optimization.
Popular content management systems (CMSs) like WordPress and HubSpot lets you create and share content on the web without the need for technical expertise.
However, choosing between the two is always a herculean task as both CMS provide exceptional benefits. Based on our research below and the degree of functionality needed for your business, we are confident that the option you select at the end of this article will be a perfect fit.
HubSpot CMS
This cloud-based software as a service (SaaS) solution includes various built-in features, requires no plugins, and allows marketers of all technical abilities to take control of their websites. HubSpot CMS is an excellent alternative for businesses that want to manage their website, sales, marketing, and customer service from a single platform.
Features –This CMS integrates website development with the capabilities of the CRM platform, as well as Google Calendar and Office 365, to increase productivity and streamline workflow. Includes an intuitive drag-and-drop interface, real-time prospect engagement, advanced email notifications, and complete closed-loop reporting.
Security – This includes several built-in security features such as end-to-end data protection, privacy, and controls, standard SSL certificates, SSO, two-factor authentication, custom domain security settings, CDN, and WAF. As a result, you can focus solely on the experience you provide rather than worrying about security issues or broken sites.
Plugins and themes – With the HubSpot All-in-One plugin, you can easily connect your HubSpot account to WordPress website and begin using numerous HubSpot features directly from your WordPress dashboard.
Traffic metrics– Every day, HubSpot CMS processes over 86-million-page visitors. Traffic metrics are categorized into sources based on the URL the visitor clicks.
Marketing strategy- A powerful built-in A/B testing feature and contact attribution tools help you refine your content and marketing strategies for lead generation and conversion. It is a marketing centric platform for scaling businesses with marketing automation functions.
Con– Provides limited customizability and needs further improvements in its mobile version to ensure a responsive user experience on all devices.
WordPress CMS
This open-source solution can be installed on any private server. With a little expertise and effort, you can build and modify a website, streamline content management, and receive community and technical support via forums.
Features – WordPress CMS started off as a blogging platform and is now used for a wide range of websites, professional publications, and e-commerce platforms. Easily creates many pages without coding expertise, provides flexible hosting options, allowing easy content publishing, and is compatible with previous versions for smooth transitions.
Security – Passwords are protected using typical salting-stretching procedures, and the platform’s best security regulations must be strictly adhered to. WordPress CMS is prone to viruses and hackers, yet premium hosting provides advanced security protections.
Plugins and Themes– With its unique customizability features, WordPress CMS has a huge collection of plugins (about 60,000 free plugins) and theme library, making it easier to enhance the website’s functionality.
Traffic metrics– WordPress CMS can handle a limitless amount of traffic, depending on the caching setup and hosting platform. It also displays traffic/blog data, visitor counts, locations, page views, and even the duration of visitor on the site using a range of traffic plugin analysis tools.
Marketing strategy- A proper content marketing strategy is necessary for effective campaigns, better conversion rates, and brand recognition. It is vital to consider content as a key component in getting the desired search engine ranking and traffic.
Con- Lacks limited flexibility for complex sites. Though SEO-friendly more optimization is required for improved website performance and search engine ranks.
Choosing the Right CMS
WordPress has a wide library of plugins and themes, making it a versatile website builder for your specific needs. HubSpot, on the other hand, is an all-in-one content management system with marketing tools that help companies scale.
So! What are you waiting for? Invest in a platform, and build a successful website that ranks.
