Spotify recently reported that they had more than 86 million users interact with podcast content on their service in 2020, and they project that number to grow even further in the future. As such, there’s never been a better time to try and get in on the podcast game, and we’re sure you’ve got a killer idea to take you straight to the top.
However, leaping into podcast production head-first without a team behind you can prove disastrous. So what can you do to avoid this outcome?
Well, we’re glad you asked. Here’s our list of the top 5 ways podcast production companies can help you make the best podcast possible!
So without further ado, switch on those mics, and let’s jump into things.
1. Podcast Production Companies Increase Production Value
One of the main ways podcast production companies can enhance your podcast is by making sure your podcast sounds tight and professional. They can recommend certain mics or headsets to use so that you don’t record a podcast with tinny or grating audio. They can also help you with setting up and learning to use the equipment, useful for first-time podcasters.
In some cases, production companies will also offer to create intros and outros for your podcast to help bring the whole thing together. This goes a long way towards enhancing the production value of your podcast.
2. They Provide Podcast Editing Services
While you can upload a podcast consisting of uncut conversation, chances are there are going to be awkward pauses and mistakes that drag down the pacing and quality of the podcast. Going with a production company means they will work on editing the podcast before releasing it, cutting out errors, and balancing the sound out so no one overpowers each other. They can also add in music or sound effects, things that are difficult to work into an unedited podcast recording without sounding off.
3. They Can Assist With Creative Direction
Another perk podcast production services offer is the ability to help guide the creative direction of your podcast. This doesn’t mean they take over crafting the story and ideas, but rather help guide you towards your intended vision. They’ll also make sure that you keep a consistent tone and feeling through your podcast so the whole thing feels cohesive.
4. Bring In the Guest Stars
Every podcast needs guest stars to add some fresh voices to the mix, but where do you find this talent? Well, some production companies will help you draw in guest stars and work with their schedules to get them on your podcast. They can also advise you on what kind of guest stars will mesh with the vibe of your podcast.
5. Breaking Into the Big Leagues
Finally, podcast production companies will help get your podcast out on streaming platforms and into as many ears as possible. Understanding how to distribute your podcast without wasting time and money chasing subpar avenues will cripple your podcast. Production companies look through data to see what trends the podcast market follows and help you get on these trends to stay ahead.
Now Go Start Recording
So what are you still doing here? Now that you have this list of the top 5 ways podcast production companies can help you, you should be out there finding a company and getting your podcast rolling today!
Of course, if you’re looking for more advice on making your podcasts or other creative projects shine, make sure to come back and check out the other posts on our website!