Did you know that more than 60% of all B2B transactions start online? The rules of sales between businesses are constantly changing. To be able to out-compete your competitors, it is important that you keep up-to-date on the latest changes to the B2B sales landscape.
So how can you increase your sales? Read on to learn all about some of the best ways you can increase your sales and revenue!
1. Fine-Tune Your Virtual Sales Funnel
Since most sales in this industry start online, you will need to pay more attention to your virtual sales model than almost anything else. People are used to extremely convenient online sales systems, like those developed by Amazon. You don’t want your own system to unfavorably compare and appear clunky or anti-intuitive to use.
2. Focus On Your Outbound Sales
The world of business sales was already moving online. When the coronavirus pandemic occurred, that move happened even faster. These days, outbound sales make up a huge proportion of total business revenue.
Email marketing is back in vogue. Although it experienced a downturn before the pandemic, the shift to online business has brought emails back.
If you can put together emails with strong copy, you can reach people that you would not otherwise be able to. The key is to make your emails enjoyable to read as well as informative.
3. Learn More About Your Customers
The more that we move towards online sales, the more important it is to research your prospective customers. In the past, sales calls in person would allow people to get to know each other. These days, you must replace that with research.
The more that you know about your customers, the more you can tailor your sales approach to them.
4. Look for New Markets
As soon as you start selling online, you realize that there is really no reason to focus on your geographical area. Instead, you can market to the whole world. You can market to the cities and organizations that are most aligned with your products or services.
5. Educate Your Team
Experienced sales staff might be used to in-person sales. They need to understand that there has been a shift towards online sales. Work in regular education so that they can become better online salespeople.
Sometimes, even the most traditional business techniques can cause radical success when performed the right way. Done incorrectly, cold calling will fail to increase sales. But done right, with the right business tips, cold calling can get you more customers and increase revenue.
To learn more about the power of trained cold callers and other B2B tips, check out Saleshive.com.
Increase Your B2B Sales
We hope that you were able to take away something useful from this brief article on a few of the best ways you can increase your B2B sales. The world of sales is extremely competitive, and fortune favors the informed. The more you know about how to navigate this space, the more success you will be able to enjoy!
To keep up-to-date on the latest information in business, technology, and more, have a look through our other pieces!