Digital Marketing

Should You Buy Email List for Marketing? Pros and Cons

Globally, email marketing is valued at just short of $8 billion. This looks to rise to around $18 billion by 2027. It’s clear that if you’re not already using email marketing, you should be.

Of course, it’s easy to say that you should buy an email list, but quite another to actually do it. You may be asking yourself, “Where can I safely buy a targeted email list? Should I even use emails for sale?”

Keep reading for a quick guide on the pros and cons of choosing to buy an email list for marketing. We’ll even include a buying guide.

Emails for Sale

Let’s deal with the first section – should you be buying an email list? Well, let’s examine that with its own question. Do you want to buy an email list for marketing purposes only?

If the answer is yes, then you should absolutely consider going ahead with an email list. Here are some of the pros and cons.


Instant Contacts

Building an email list takes time -time that most businesses simply don’t have before launching marketing campaigns. Using a vendor that already has emails for sale makes sense. An expert is more likely to have a properly vetted, market-related list.

More Leads

Unless your marketing niche is very small, you’re likely to get a large number of leads from an established email list. It’s even possible that you’ll find a new market to work with that you hadn’t considered before. This brings us to the next point.

New Markets

It’s easy to market to an established client base. However, it’s better to adjust your market constantly and stay ahead of the competition.

An established email list makes targeting much easier. Demographics are already in place, and it’s easy to explore a new audience.

Business Growth

If you’re careful about the list you buy, you’ll likely end up with a tailored solution that matches your business goals more closely. This translates directly into more leads and business growth.

Of course, you’re always able to build your own email list manually. However, using a vendor leads to a higher ROI and greatly reduces the time it takes to see a result.


Despite the many benefits of buying an email list, there are some potential downsides you should be aware of. None of these are particularly worrying, but you should keep them in mind.


Some contacts may feel that their privacy is being compromised. This can be largely mitigated by choosing the right vendor. A trustworthy company will have vetted contacts and ensured that they’re happy to be contacted.


You will inevitably sacrifice some quality for the sake of quantity. Manually constructing a list means you’re likely to have an existing relationship.

Even with the drop in quality, a properly vetted demographic will give you better leads. The trick is to make sure you’re keeping track of your bounces and engagement rates.

Launch Your Marketing Right

Now that you know how to buy email lists for marketing and have a good idea of where to buy your email lists, it’s time to launch your marketing the right way. It’s clear that email marketing is a great way to increase your market and get great ROI.

If you enjoyed this article, why not take a look at the rest of our Business category.


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