In the 21st century, social media is one of the most important parts of any business’s strategy. Instagram strikes the perfect balance — it has about 1 billion users and occupies a uniquely vital place in culture. If you use it right, you can turn Instagram followers into customers.
Unfortunately, you can only effectively leverage social media followers if you have a significant follower count. Before you execute your conversions, you have to gain followers in the first place.
This article will walk you through a few tips on how to increase followers.
Make Use of Hashtags
Any business knows that to attract people to their site they need to make use of SEO tactics. But did you know you can use similar tactics to drive people to your social media page by making use of hashtags?
Hashtags are one of the best internal social media tools you can use for brand building. Treat your hashtags as you would SEO keywords, and work in the important ones. Do some research on what your competitors are using so you can choose whether you want to try to battle them or use different ones.
Make Sure You Respond
They don’t call it social media for nothing. When people reach out to you, they want to know that you’re going to respond.
People generally expect a response in the first 24 hours; if you can hit this response quick enough, you can turn a one-time like into a follower, then that follower into a customer.
If you can’t follow through, you won’t gain followers. You might make some engaging content, but no one will want to see it to its end.
Another thing that will get you quick likes but not follows is a lack of consistency. When people discover new pages, they like knowing that following them is going to add value to their life. However, having to wait weeks for an update will cause their enthusiasm about your product/service to wane.
Make sure that you set yourself a schedule that you can meet and hit it. Setting this schedule also allows you more opportunities to ask questions and more opportunities to use hashtags.
Give Yourself a Boost
Believe it or not, one of the best ways to increase your follower count is to buy views on Instagram. A high view count commands respect and tells people that you’re putting out high-quality content. If you want to give yourself a boost, check out this guide on how to get views on Instagram.
Increase Your Follower Count
If you want to succeed in business in the 21st century, you need a great social media platform. If you want to have a great social media platform, you have to increase your follower count.
Make use of hashtags, make sure you consistently, and give yourself a boost, and you’re far more likely to succeed.
For more articles like this, check out our “digital marketing” section.