Burberry: The Fashion Label Known for its Iconic Plaid Pattern

Fashion labels around the world have made their mark with unique and distinctive designs, capturing the hearts of millions. Among them, one pattern stands out: the iconic plaid pattern, synonymous with luxury, heritage, and high fashion. In this article, we delve into the history and evolution of this pattern, and the fashion label that has made it world-renowned: Burberry.

The Origin of Plaid 

The plaid pattern, also known as tartan, has a rich history that dates back centuries. Originally, it was used in Scotland as a way to identify different clans. The unique color combinations and patterns were specific to regions and families, creating a sense of identity and belonging.

Plaid in Scotland

 In Scotland, plaid became more than just a fabric pattern; it was a symbol of heritage and pride. Each clan had its own specific tartan, and wearing it was a way to show allegiance and honor family history. The Scottish government even banned tartan at one point in history, further solidifying its role as a symbol of resistance and national identity.


A Legacy Founded in 1856, Burberry is a British luxury fashion house that has stood the test of time. Known for its quality craftsmanship and innovative designs, Burberry has become synonymous with its iconic plaid pattern.

The Birth of an Icon 

The Burberry plaid pattern, known as the Nova Check, was introduced in the 1920s as a lining for the brand’s famous trench coats. Its beige, black, red, and white design quickly became a signature look for the brand.

Thomas Burberry 

Thomas Burberry, the founder of the brand, was a pioneer in fashion and fabric innovation. His invention of gabardine, a breathable and waterproof fabric, revolutionized outerwear and laid the foundation for the brand’s success.

The Trench Coat 

The trench coat, originally designed for soldiers in the First World War, became a fashion staple thanks to Burberry. The addition of the plaid lining added a touch of luxury and distinction, making it a must-have item for the stylish and affluent.

The Evolution of Plaid 

Over the years, Burberry’s plaid pattern has evolved, becoming a symbol of luxury and high fashion.

Plaid as a Status Symbol 

Burberry’s plaid pattern quickly became associated with status and sophistication. Celebrities and royalty were often spotted wearing the brand, further elevating its prestige.

Copycats and Controversy 

With fame came imitation. The market was flooded with counterfeit Burberry products, diluting the brand’s image. In response, Burberry took legal action and worked to reinvent its image, emphasizing its heritage and craftsmanship.

Burberry Today 

Today, Burberry continues to be a leader in the fashion industry, with its plaid pattern remaining a significant part of its identity.

Modern Designs 

Burberry’s designs have evolved, but the plaid pattern remains a constant. The brand has found ways to reinvent the pattern, keeping it modern and relevant while staying true to its heritage.

Collaborations and Collections

 Burberry has collaborated with other designers and introduced special collections, ensuring the plaid pattern remains fresh and exciting for new generations.

How to Identify Authentic Burberry Plaid 

With the market still rife with counterfeit products, knowing how to identify genuine Burberry items is crucial. Look for the distinct pattern, high-quality materials, and attention to detail that are hallmark of the brand.


Burberry’s iconic plaid pattern has stood the test of time, evolving from a simple lining in a trench coat to a worldwide symbol of luxury and style. The brand’s commitment to quality, innovation, and heritage has ensured its place in the annals of fashion history.

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