5 Essential Marketing Tips When Choosing Domain Names

Did you know that almost 1.7 billion websites exist on the internet? That is an astounding number, and it means that people can visit any website they choose for information, products, and services.

So, you might wonder how you make them come to your site before anyone else. That is a tough question to answer, but one of the best methods businesses implement is choosing domain names that stick.

By forming a brandable name, you generate memorability and trust with your clients. Of course, learning how to choose a domain name is easier said than done. If you want to know what makes a good URL, keep reading our guide.

1. Match It to Your Brand

About 82% of businesses fail within the first year of opening because they do not think about their brand. One of the main components of marketing your brand is your domain name.

After all, the name of your website should match what you sell or what services you provide. You might lose potential customers if your name does not explain your business.

For instance, if you sell soap but your domain name has something to do with dogs, that is misleading. So, be sure to choose a name that boasts your company in all of its glory.

2. Make It Catchy and Memorable

People respond to visual stimuli. That doesn’t just mean pictures and logos. It can also pertain to the wording of your domain name. You do not want a name cluttered with prepositions, symbols, or numbers.

That will make people skip over your company in a flash because you already lost their attention. Instead, choose a few words that represent your company.

To do this, get out a pad of paper and brainstorm every word you can think of that matches your brand. Then, play around with them to see if something sounds catchy.

3. Make It the Right Length

Domain names can be either too short or too long. You do not want a name that is only one word. While this can work, it is often hard to find a single word that represents your company.

On the other hand, making your name too long with turn people away. If your name is a sentence, no one will want to type that into their browser.

Instead, opt for a mid-length name. That way, it is easy to read and remember.

4. Use a Generator

When in doubt, turn to a domain name generator. Use your internet browser to find these handy websites.

They often let you type in keywords that you want in the name. After that, hit the generate button, and the program will show hundred of potential options for your website.

5. Pay for a Custom Domain Name

Once you have your domain name, you likely have something like attached to the end. That makes your name look clunky. It also does not make you look like an independent company.

To get rid of this, pay the hosting website you use to hack off the end of the domain name, so you get .com at the end. Of course, you might ask how much is a website domain?

Luckily, they aren’t too expensive. Most hosting sites charge about $20-$50 per year to remove their name from your URL address. Visit for domain names starting at $16.99.

More on Choosing Domain Names and Other Business Tips

As you can tell, there are several things to consider when choosing domain names. We hope this article helps you learn how to choose a website URL.

Did you enjoy this post? If so, we invite you to continue reading our blog for more business tips and tricks.


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