15 Creative Ways to Use Banners for Marketing Events

Banners are an effective way to promote your business and attract attention at events. They’re affordable, versatile, and eye-catching – making them ideal for all kinds of marketing activities. From outdoor festivals and conferences to trade shows and exhibitions, banners can be used as a powerful tool to spread the word about your brand or product.

Here are 15 creative ways in which you can use banners for marketing events:

1) Use Them as Backdrops:

If you’re attending a trade show or exhibition, using a custom banner as a backdrop is an excellent way to draw attention. The banner should feature your logo prominently and also include key information about your company such as contact details, website address, social media handles, etc.

2) Create a Step & Repeat:

A step-and-repeat banner is a great way to make your event more memorable. It consists of a repeating pattern of your logo or company name on a background. As guests walk the red carpet, they’ll be photographed in front of this backdrop which can be shared on social media and other platforms – helping to increase brand visibility.

3) Use Them for Directing Traffic:

If you’re hosting an outdoor event such as a festival or conference, banners are a great way to guide people around the venue. You could use directional arrows or simply print out your logo with wording such as “Follow This Way”. This will keep everyone moving in the right direction.

4) Feature Promotions:

Banners are an ideal way to promote any discounts or special offers that you may be running. You could also use them to highlight new product launches, competitions, or services – anything that will encourage people to take action.

5) Incorporate Them Into Your Branding:

A custom banner can help to reinforce your branding and create a consistent look and feel for all of your marketing events. For example, if you’re exhibiting at a trade show, having a banner with your brand colours and logo will help visitors easily identify who you are and what you do.

6) Get Creative With Shapes & Sizes:

Banners come in all shapes and sizes, which meanyou, can really get creative with your marketing. You could opt for a larger rectangular banner or even use an unusual shape such as a circle – whichever will best fit the occasion.

7) Use Them As Floor Graphics:

Floor graphics are a great way to capture attention and draw people towards your booth at events such as trade shows or exhibitions. You could also use them to highlight any special promotions or special offers that you’re running at the event.

8) Display FAQs:

If you’re attending an outdoor festival or conference, it can be helpful to have a banner featuring frequently asked questions about your product or service so that visitors can easily access the information they need.

9) Feature Customer Testimonials:

Showing off customer testimonials is a great way to build trust and establish credibility. You could use your banners to feature quotes or reviews from satisfied customers, which will help to reassure potential buyers that they’re making the right choice.

10) Run Contests & Giveaways:

Banners are an ideal way to run contests, giveaways, or other special offers at events. This can be an effective way of driving traffic and creating excitement around your brand.

11) Offer Experiential Marketing Opportunities:

If you’re hosting an event such as a concert or exhibition, you could use custom banners as part of experiential marketing initiatives. For example, you could create an interactive booth with a banner that encourages people to take part in activities such as virtual reality simulations or games.

12) Showcase Your Accolades:

If you’ve recently won any awards or achieved other recognitions, use your banners to proudly display these accolades. This will help to bolster your reputation and increase the perceived value of your offerings.

13) Promote Your Social Media Accounts:

With more and more people engaging on social media, it’s important to make sure that all of your events feature prominent reminders about how guests can follow you online. Banners are the perfect way to do this – simply include the relevant social media handles or hashtags.

14) Use Them As Part Of A Video:

If you’re looking to create a buzz around your event or product launch, why not use banners as part of a promotional video? This will help to increase visibility and boost engagement on social media.

15) Leverage Visuals for Events & Conferences:

Banners can be used in many ways during events and conferences – from highlighting particular speakers or sessions to providing information about the venue itself. You could also use them to promote sponsors and partners, which is an effective way to generate additional revenue.


By using custom banners effectively, you can enhance any marketing event or campaign that you’re running. Whether it’s an exhibition, trade show, or festival, banners are a great way to create an impact and draw attention to your brand. So get creative with your designs and add some extra pizazz to your next event!

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